ARTIST BRANDING

We created the viral Ice Cream Hustle video game to launch Greek trap artist Ivan Greko’s album ICE C.R.E.A.M—an addictive mini-game that hit over 25,000 plays in the first 24 hours, with multiple reposts from trap blogs and culture pages. For his follow-up single MONCLER, we fully designed, directed, and produced the AI-driven music video from scratch, building the jungle video-game world, characters, and motion prompts frame by frame. Together, these projects position Ivan Greko as a next-gen trap artist whose releases come with their own interactive universe, not just a song.

A smartphone displaying a music player app with a song titled 'Meli (Zoom Zoom)' by Anastasia Giousef and Anaïs. The album art features two women with long blonde curly hair, standing in front of a honeycomb pattern background, with the word 'MELI' in large orange, drippy letters.

For the new song Meli by Anastasia Giousef and Anais, our creative director and founder Georgia handled the full visual graphic direction end-to-end: she designed the single artwork, YouTube thumbnail, and all supporting graphics in the music video, as well as the custom rhinestone “MELI” tank top worn by the dancers. The campaign was proudly sponsored by Deligiannis Company, who helped bring the full visual concept to life on set.