New Cult is a leading streetwear brand based in Glyfada, Athens, known for curating bold, trend-forward apparel that merges global fashion with local urban culture. Since its founding, the brand has become a destination for youth culture and edgy self-expression, offering a dynamic selection of premium labels and cult-favorite street styles. With its flagship store in the heart of Glyfada, New Cult is more than just retail — it’s a hub for fashion-driven communities who live at the intersection of style, individuality, and creative energy. We have collaborated closely with the New Cult team to amplify their vision, crafting visual content and campaigns that embody their streetwise ethos. All props, set design, etc. were designed and created by us.