FASHION
MINX NEW YORK
Minx New York Pop-Up in Athens Theme song & promotional video for event created by Next Gen Creative Systems
For MINX New York—a New York–made, Greek-American–rooted streetwear brand with a strong following across the Greek diaspora—I created the full creative campaign package for their Athens pop-up on July 18 at Peñarrubia Lounge (Alimos). We wrote the lyrics and produced an original theme song for the event, then developed the complete concept and storyboard and handled end-to-end promo video production for the launch content shared on Instagram. The result was a cohesive sound-and-visual identity designed to build anticipation, communicate the MINX “Greek meets NYC” energy, and drive attention to the Athens appearance.
